August winds down in type with Montreal’s Pageant Mode + Design

August winds down in type with Montreal’s Pageant Mode + Design

“It’s actually about type and expressing your self — about the way you current your self to the world.”

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Arianne LaSalle, venture supervisor for the Pageant Mode + Design, calls the twenty second version of the out of doors occasion “a dialog between vogue and the road.”

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“It’s actually about type and expressing your self — about the way you current your self to the world,” she stated of the occasion, which takes place Aug. 25 by means of 28, largely at Place des Festivals but in addition at a number of off-site areas.

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A decade in the past, the pageant entailed extra basic runway reveals and vogue was the principle occasion, LaSalle stated. Whereas vogue stays the spine of Mode + Design, there’s a larger place right this moment for different types of inventive expression, “and the connection between avenue and vogue is extra apparent,” she defined.

The occasion slogan is “Costume to precise.”

Utilizing Place des Festivals as a sort of catwalk, the pageant will share its imaginative and prescient by means of occasions together with free open-air vogue reveals, dwell music reveals and dance performances, workshops and movie screenings, design showcases and pop-up outlets across the website, in addition to meals vehicles, beer tents, beverage counters and extra.

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Programming consists of 17 vogue reveals that includes greater than two dozen designers, dance and musical performances, 40 life-style manufacturers and native designers in a pop-up procuring zone.

An occasion highlighting Indigenous vogue designers is made attainable partially by funding from the federal authorities in collaboration with Sage Paul and Indigenous Style Arts.

There will probably be a vogue truck available, circus artist Elodie Sanna, an look by portrait artist JJ Levine on Aug. 26 from 5 to 7 p.m. (his exhibition JJ Levine: Queer Images continues on the McCord Museum till Sept. 18), and the presence of Lignes de Fuite, a expertise incubator for vogue college students and up to date graduates.

The pageant payments itself as the biggest out of doors vogue, music, arts, dance and design occasion in North America. Co-founder Chantal Durivage calls it “a real city platform.”

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“We predict greater than 500,000 guests, and the pageant lineup is extra vibrant and vibrant than ever,” she stated.

As summer time winds down, Montreal Mayor Valérie Plante invited folks to attend the pageant and “to benefit from the summer time frenzy of town’s centre on a Ste-Catherine St. that mixes city artwork, vogue, design and music.”

Jean-François Daviau, president of Groupe Sensation Mode, which produces Mode + Design, urged festival-goers “to dare to have enjoyable and to really feel the vibe of Montreal, metropolis of favor.”

“We wish for them to precise their originality and to be pleased with who they’re, and for them to come back and present it and to encourage our designers. Style is a medium of self-expression, one that permits folks to show their distinction, their persona and their convictions.”

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Fashion designers Mélanie Loubert, left, and Magalie Billardon of Vêtements Mamé in their atelier in Montreal on Tuesday, August 9, 2022.
Style designers Mélanie Loubert, left, and Magalie Billardon of Vêtements Mamé of their atelier in Montreal on Tuesday, August 9, 2022. Picture by John Kenney /Montreal Gazette

The style reveals to be held on the pageant incorporate designs by established in addition to rising designers, reminiscent of these of Mélanie Loubert and Magalie Billardon of Vêtements Mamé, based in 2020.

They work in crochet, largely cotton and wool, and do three or 4 capsule collections through the 12 months in addition to customized, made-to-measure work, taking care to be eco-responsible, Loubert defined. Mamé could have its vogue present on the pageant Friday, Aug. 26 at 5:15 and 6:45 p.m.

“We needed to reinvent crochet and to attempt to make garments which are in type now,” stated Loubert. “What folks like about it’s that it is rather completely different.”

The pandemic introduced added visibility to Dailystory, which launched in 2015.

“We already had a loungewear assortment that was actually in style,” stated Stéphanie Dubreuil of Dailystory. However then in early 2020 the pandemic occurred — and influencers and personalities determined that one explicit Dailystory outfit “was their most popular lockdown outfit,” Dubreuil recalled.

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“And as folks began to speak about it, we created extra outfits,” she stated. Companion Jean-Philippe Plante is concerned on the manufacturing aspect.

“We need to provide comfy and reasonably priced type, to be as eco-responsible as attainable and to supply types which are versatile and that may be dressed up and dressed down,” stated Dubreuil, who can also be proprietor of the style store Boutique Kitsch in downtown Sherbrooke.

A design from Dailystory known as Stella, from the fall 2021 collection. An outfit similar to this one from the company was a hugely popular fashion item early in the pandemic.
A design from Dailystory referred to as Stella, from the autumn 2021 assortment. An outfit just like this one from the corporate was a massively in style vogue merchandise early within the pandemic. Picture by Dailystory

Dailystory, with greater than 50 factors of sale throughout Canada, could have a pop-up presence on the pageant. And so they had been invited to do a vogue present, to happen Thursday, Aug. 25 at 5:30 and eight:30 p.m. It’s a joint present with Marilyne Bertrand of Bertrand La Ligne, who creates purses from recycled supplies.

“It’s a gorgeous collaboration,” stated Dubreuil.

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The group attending Mode + Design — which is free and open to all — is various, that includes younger folks and people who are “a bit extra mature,” enterprise folks in addition to vacationers, stated pageant venture supervisor LaSalle.

Companions within the four-day occasion are the federal government of Quebec, town of Montreal, Heritage Canada and Tourisme Montréal.


Pageant Mode + Design takes place Aug. 25 by means of 28. For an entire schedule, see

[email protected]

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