Lululemon introduces its first efficiency hijabs
Though the style sphere has confronted backlash over its appropriation of conventional Muslim headwear, Lululemon is making an effort to increase its inclusivity in a optimistic manner. The athletic model is now providing two performance-based hijabs to its product lineup, and a 3rd will launch later this yr.
The Efficiency Hijab and the OTM Scarf Hijab are each made to assist Muslim ladies who could discover sporting conventional headscarves throughout athletic exercise to be a problem. The Lululemon workforce was in a position to get perception from its world community of ambassadors who put on hijabs, which in flip led to the event of the brand new efficiency headwear.
What to anticipate — Many conventional headscarves use a pin to safe the material in place, however the Efficiency Hijab opts for a pull-on design that doesn’t transfer throughout extraneous exercise. An adjustable toggle can safe it round totally different hairstyles like buns or ponytails, but it surely’s nonetheless light-weight in order to not overheat its wearer.
The OTM Scarf Hijab is extra customizable as a result of it contains a longer scarf-life development that may “remodel it into no matter form fits you finest,” the corporate mentioned in a press launch. Versus its Efficiency counterpart, the Scarf is finest suited to low-intensity exercises.
Each kinds are made with Lulu’s Luxetreme sweat-wicking material that dries shortly and stretches together with the wearer’s actions. Lycra fiber can be discovered within the materials to assist the piece retain its form even after a number of wears — however don’t overlook to air dry it should you resolve to machine wash.
The OTM Pull-On Hijab, the third fashion within the capsule that may launch later this yr, is made utilizing the identical sweat-wicking material for breathability. It can be slid over the wearer’s head for a cosy match (and tucked into their shirt) however is available in only one measurement. The 2 different obtainable hijabs every are available small/medium and medium/giant sizes.
A giant step for Lulu — This launch from Lululemon is lengthy overdue, contemplating most of its merchandise are focused towards ladies already. Discovering modest athleticwear is an enormous problem for girls who gown within the fashion for spiritual and private causes and a good greater impediment throughout the sizzling, summer season months. Nike just lately launched hijab athletic put on and swimwear of its personal, sparking reward from the broadly underrepresented group.
You’ll be able to store the Efficiency Hijab and the OTM Scarf Hijab, that are every obtainable in numerous colours, on the Lululemon web site for $42 and $38, respectively. The OTM Pull-On Hijab may also be priced at $38, with a launch coming quickly.