Social Media and Information Truth Sheet
Digital information has turn into an necessary a part of People’ information media diets, with social media taking part in an important position in information consumption. At this time, half of U.S. adults get information not less than generally from social media.
Information consumption on social media
Relating to the place People usually get information on social media, Fb outpaces all different social media websites. Roughly a 3rd of U.S. adults (31{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}) say they usually get information from Fb.
1 / 4 of U.S. adults usually get information from YouTube, whereas smaller shares get information from Twitter (14{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}), Instagram (13{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}), TikTok (10{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}) or Reddit (8{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}). Fewer People usually get information from LinkedIn (4{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}), Snapchat (4{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}), Nextdoor (4{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}), WhatsApp (3{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}) or Twitch (1{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}).
When wanting on the proportion of every social media web site’s customers who usually get information there, some websites stand out as having a higher portion of customers turning to the location for information even when their complete viewers is comparatively small. For instance, whereas Twitter is utilized by about three-in-ten U.S. adults (27{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}), about half of its customers (53{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}) flip to the location to usually get information there. Alternatively, roughly the identical share of adults (31{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}) use LinkedIn, however solely 13{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68} of its customers usually get information on the location.
Who consumes information on every social media web site
In lots of circumstances, there are demographic variations between the individuals who flip to every social media web site usually for information. On a number of of the social media websites we requested about, adults beneath 30 make up the most important share of those that usually get information on the location. For instance, half or extra of standard information shoppers on Snapchat (67{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}), TikTok (52{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}) and Reddit (50{7f51ac40f6214d9cc962c00cd1c80ca1639aba1a1e3c5bebbfbfbe6307cdff68}) are ages 18 to 29. Moreover, girls make up a higher portion of standard information shoppers on Fb, whereas the other is true for websites like Twitter and Reddit.
Some partisan variations additionally come up on the subject of who usually will get information on some social media websites. The vast majority of common information shoppers on many websites are Democrats or lean Democratic. No social media web site included right here has common information shoppers who usually tend to be Republicans or lean Republican. (See Appendix for information on U.S. adults in every demographic group who usually get information from every social media web site.)
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This truth sheet was compiled by Analysis Assistant Jacob Liedke and Affiliate Director Katerina Eva Matsa.
Learn the methodology and the topline.
Pew Analysis Middle is a subsidiary of The Pew Charitable Trusts, its main funder. That is the newest report in Pew Analysis Middle’s ongoing investigation of the state of reports, info and journalism within the digital age, a analysis program funded by The Pew Charitable Trusts, with beneficiant assist from the John S. and James L. Knight Basis.
Comply with these hyperlinks for extra in-depth evaluation of reports consumption:
Information Platform Truth Sheet, Sept. 20, 2022.
Almost 1 / 4 of People get information from podcasts, Feb. 15, 2022
Consideration to COVID-19 information elevated barely amid omicron surge; partisans differ in views concerning the outbreak, Jan. 27, 2022
Information on Twitter: Consumed by Most Customers and Trusted by Many, Nov. 15, 2021
People who relied most on Trump for COVID-19 information amongst least prone to be vaccinated, Sept. 23, 2021
About four-in-ten People say social media is a vital approach of following COVID-19 vaccine information, Aug. 24, 2021
How People Navigated the Information in 2020: A Tumultuous 12 months in Evaluate, Feb. 22, 2021
Greater than eight-in-ten People get information from digital gadgets, Jan. 12, 2021
Measuring Information Consumption in a Digital Period, Dec. 8, 2020
Many People Get Information on YouTube, The place Information Organizations and Impartial Producers Thrive Facet by Facet, Sept. 28, 2020
People Who Primarily Get Their Information on Social Media Are Much less Engaged, Much less Educated, July 30, 2020
Learn all experiences and quick reads associated to information platforms and sources.