Spring/Summer season 2023 Shanghai Trend Present kicks off Thursday

The Spring/Summer season 2023 Shanghai Trend Present will start on Thursday with supermodel Lv Yan”s trend model COMME MOI will lead the opening present in Xintiandi.

Over 80 trend manufacturers will launch their newest assortment via on-line or offline catwalks.

The short-video platform Douyin would be the main platform to showcase the net catwalks, together with abroad exhibits of DIOR and HUISHAN ZHANG.

Tong Jisheng, director of the Shanghai Trend Week Organizing Committee, mentioned that the committee and designers had overcome many difficulties to launch the style week, which allows many rising manufacturers with the market potential to enter the present.

Through the trend week, a number of analytic studies within the trade will probably be launched together with the McKinsey 2022 China Trend Trade White Paper.

Information confirms that the Shanghai Trend Week has topped the ordering season in Asia after 20 years of efforts.