The LYCRA Firm Accelerates Digital Transformation By way of Partnership With Browzwear

The LYCRA Firm Accelerates Digital Transformation By way of Partnership With Browzwear

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WILMINGTON, Del. — The LYCRA Firm, a worldwide chief in creating progressive and sustainable fiber and know-how options for the attire and private care industries, right now introduced a partnership with Browzwear that can present designers utilizing VStitcher and Lotta, the pioneering platforms for 3D trend design, the flexibility to shortly and simply develop merchandise incorporating materials containing LYCRA®, LYCRA® T400®, and COOLMAX® fibers.

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The partnership with Browzwear is the newest component of a multifaceted digital transformation that The LYCRA Firm started final 12 months with the launch of the LYCRA ONE™ buyer portal, a web-based market connecting manufacturers, retailers, and garment makers to a worldwide community of associate mills in a digital capability. The enlargement of The LYCRA Firm’s digital infrastructure is enabling new types of engagement with its international buyer base, and on-line platforms, like Browzwear, show the differentiation and sources of innovation that The LYCRA Firm helps deliver to its clients throughout the attire worth chain.

With the true-to-life visualizations made doable with Browzwear’s progressive software program, the business’s main 3D software program for attire design and growth, designers can digitally create activewear, denim, swimwear, ready-to-wear, and intimate attire fashions utilizing materials showcased within the LYCRA® Model Supplies Library. The Browzwear platform allows designers to visualise how clothes made with LYCRA® fiber provide a snug, lasting match that can transfer with the wearer.

All of the supplies with digital variations within the LYCRA® Model Supplies Library may be sourced immediately from considered one of 15 international mills initially featured on Browzwear. These supplies have been examined and licensed by The LYCRA Firm, guaranteeing they include the corporate’s genuine fibers which might be designed to satisfy shopper wants for consolation, match and ease of motion. As well as, The LYCRA Firm will proceed to work with Browzwear so as to add new assets to the supplies library as they turn out to be accessible, additional enhancing the digital design capabilities.

This partnership additionally advances The LYCRA Firm’s sustainability dedication to providing quite a lot of fiber and cloth options that cut back or divert waste and preserve supplies in use longer. Creating digital clothes by way of Browzwear streamlines the manufacturing course of and reduces the necessity to manufacture samples, saving time and lowering waste for extra environment friendly and sustainable operations.

“At The LYCRA Firm, innovation is in our DNA, and we consistently take a look at new methods to create worth for our mill clients, manufacturers, and retail companions,” mentioned Julien Born, CEO of The LYCRA Firm. “Digital transformation and sustainability provide alternatives, but in addition stretch our strategy to innovation as quick and significant advances in these areas can’t be achieved alone. By teaming up with Browzwear, we’re taking an vital step in that path, with the aim of finally altering the way in which the attire business will have interaction and work together digitally to optimize the sourcing of high-quality materials that stretch garment put on life and cut back the necessity for samples.”

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We’re thrilled to collaborate with The LYCRA Firm and allow our customers to leverage its well-known efficiency fibers to higher incorporate them into designs, quicker, simpler, and extra sustainably. Our Material Analyzer ensures the 3D variations of materials made with fibers from the LYCRA® Model Supplies Library end in true-to-life simulations of the clothes, with physics and motion that mirror the sturdiness and distinctive performance of those fibers,” mentioned Avihay Feld, Browzwear co-founder and CEO. “We imagine this partnership will drive constructive affect all through the business by serving to manufacturers and retailers to function a extra sustainable, environment friendly growth course of.”

About The LYCRA Firm

The LYCRA Firm innovates and produces fiber and know-how options for the attire and private care industries. Headquartered in Wilmington, Delaware, The LYCRA Firm is acknowledged worldwide for its progressive merchandise, technical experience, sustainable options, and unmatched advertising and marketing help. The LYCRA Firm owns main shopper and commerce manufacturers: LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Firm’s legacy stretches again to 1958 with the invention of the unique spandex yarn, LYCRA® fiber. At present, The LYCRA Firm focuses on including worth to its clients’ merchandise by creating distinctive improvements designed to satisfy the patron’s want for consolation and lasting efficiency. For extra info, go to

LYCRA® and COOLMAX® are logos of The LYCRA Firm.

About Browzwear

Based in 1999, Browzwear is a pioneer of 3D digital options for the style business, driving seamless processes from idea to commerce. For designers, Browzwear accelerates assortment growth, opening limitless alternatives to create iterations of kinds. For technical designers and sample makers, Browzwear quickly suits graded clothes with correct, true-motion materials replication. For producers, Browzwear’s Tech Pack delivers every thing wanted to provide bodily clothes completely the primary time, and at each step from design to manufacturing. Worldwide, greater than 650 organizations reminiscent of Columbia Sportswear, PVH Group and VF Company leverage Browzwear’s open platform to streamline processes, collaborate and pursue data-driven manufacturing methods to allow them to promote extra whereas manufacturing much less, which will increase each ecologic and financial sustainability. For extra info, go to

The LYCRA Firm Accelerates Digital Transformation By way of Partnership With Browzwear

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Karie J. Ford
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